B2B Brand Management Training Course

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Course Language

This course is delivered in German or English.

Course Code


Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements


Overview Overview

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Course Outline Course Outline

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1220EUR
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 980EUR
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The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Remote
1 1220EUR 980EUR
2 835EUR 690EUR
3 707EUR 593EUR
4 643EUR 545EUR
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Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Excel Advanced with VBA Basel Mon, 2016-10-24 09:30 1500EUR / 2150EUR

Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
BaselFri, 2016-11-18 09:30980EUR / 1330EUR
BernTue, 2016-12-06 09:30980EUR / 1330EUR
ZürichThu, 2016-12-08 09:30980EUR / 1330EUR

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