Social Media - facebook, twitter, blog, youtube, google+ Training Course

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Course Language

This course is delivered in German or English.

Course Code


Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

Overview Overview

Course Outline Course Outline

Marketing on the Internet

  • What is socialmedia? phenomenon of online communities
  • Examples of current Internet campaigns
  • The main advantages of social media over traditional communication channels
  • Social Media and Advertising
  • Business benefits resulting from the campaign socialmedia
  • Selection of the communication channel
  • E-Consumers - participants rather than users - who they are, they are looking for and what you expect?
  • Basic terminology in e-marketing
  • Targeting online advertising
  • The performance indicators
  • Efficiency and optimization activities
  • Social networks: scopes, operation, function
  • Building a community around the brand - goals and methods
  • Engagement Marketing on social networks
  • Word of Mouth Marketing - Opportunities and threats and a code of good practice.
  • Viral Marketing - how to design a successful viral campaign
  • advertising campaigns
  • Handling of critical situations

Overview and specifications of basic communication platforms and their use in various industries

  • Facebook
  • Twitter
  • Google+
  • Microblogs
  • Discussion Forums
  • YouTube
  • Our class
  • Company blog
  • Services news
  • Citizen journalism
  • Cooperation with bloggers

Image creation

  • Create a campaign image on the web
  • Basic principles of creating communication strategies in social media
  • Effective communication on the internet
  • Language Internet.
  • What to focus on and with what to give up.
  • Mobile technologies.
  • Rules for a good e-mailing
  • Newsletters

Analysis and monitoring whether our actions are achieving the intended benefits

  • Available analytical tools and their application in practice:
  • Statistics Facebook and YouTube
  • Google Analytics
  • Available Social Media Monitoring Tool
  • Practical measurement of ROI, the cost of obtaining the user / customer and their activation
  • Assessment of the impact of Social Media on the image of the brand as a whole

Case studies

Completion of training and assessment

Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1330EUR
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 1090EUR
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Remote
1 1330EUR 1090EUR
2 890EUR 745EUR
3 743EUR 630EUR
4 670EUR 573EUR
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Related Categories

Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Excel Advanced with VBA Basel Mon, 2016-10-24 09:30 1500EUR / 2150EUR

Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
BaselMon, 2016-11-28 09:301090EUR / 1440EUR
BernFri, 2016-12-23 09:301090EUR / 1440EUR
ZürichFri, 2016-12-30 09:301090EUR / 1440EUR

Some of our clients