Soziale Medien - facebook, twitter, blog, youtube, google+
Marketing on the Internet
What is socialmedia? phenomenon of online communities
Examples of current Internet campaigns
The main advantages of social media over traditional communication channels
Social Media and Advertising
Business benefits resulting from the campaign socialmedia
Selection of the communication channel
E-Consumers - participants rather than users - who they are, they are looking for and what you expect?
Basic terminology in e-marketing
Targeting online advertising
The performance indicators
Efficiency and optimization activities
Social networks: scopes, operation, function
Building a community around the brand - goals and methods
Engagement Marketing on social networks
Word of Mouth Marketing - Opportunities and threats and a code of good practice.
Viral Marketing - how to design a successful viral campaign
Handling of critical situations
Overview and specifications of basic communication platforms and their use in various industries
Cooperation with bloggers
Create a campaign image on the web
Basic principles of creating communication strategies in social media
Effective communication on the internet
What to focus on and with what to give up.
Rules for a good e-mailing
Analysis and monitoring whether our actions are achieving the intended benefits
Available analytical tools and their application in practice:
Statistics Facebook and YouTube
Available Social Media Monitoring Tool
Practical measurement of ROI, the cost of obtaining the user / customer and their activation
Assessment of the impact of Social Media on the image of the brand as a whole
Completion of training and assessment
Facebook für Werbung und Marketing
What tools and the benefits of Facebook?
Facebook as an effective tool for Social Media
Examples of great successes on Facebook
The attainment of the business: sales, image, activities
Creating a strategy for building a business on the internet
The foundation and to create your own profile
Setting facebook with WordPress
Fan page, what it is and what gives?
How to change the profile of the fan page?
How to attract attention and gain new fans?
How not to be reset?
How to calm comments?
How to measure the achievement of business objectives?
Statistics - page Analytics
Extras from Facebook for Business
Positioning and optimization of the site on Facebook - SEO on Facebook
Facebook in our company
Gaining new fans through the "Like" (new)
Active ad on Facebook
Integration with other services fanpage
How do I get customers to promote any product / service among friends?
Facebook Comments - effective comments
Changing the design of Facebook - create bookmarks
Discuss options and tools bookmarks
Discussion of the successes and failures of competitions on Facebook - Talk
Get more fans, customers and Promote your look with the contest on Facebook
How to run a contest on Facebook accordance with the rules
How to save the people using Facebook, the company's mailing list?
How to use Facebook people to pull out of the house?
Social Media Marketing
Why is Social Media Marketing so important these days?
The estimated number of social network users will be 2 billion this year and is expected to grow!
The business impact: 86% of marketers consider social media important
75% of marketers started using social media marketing in the last three years
Marketing budgets shift fast to social media
Social Media Marketing is beyond any doubt becoming more and more essential way of advertising your services and products on the internet.
Knowing how to handle the social media marketing strategies, applications and other tools allows you to create cost-efficient campaigns and get ahead of your competitors.
You will learn how to supercharge your customer in online environments like:
You will learn the fundamentals of the social media marketing environment and learn how to create effective marketing campaigns and essentially know how to:
Create social media marketing campaigns
Increase conversion rates
Improve your search engine rating
Improve customer experience
Improve brand loyalty
Reach more prospects with less effort
Minimize your marketing costs
Create exponentially spreading viral marketing content
Entwicklung von Facebook Applications
Facebook has become the most used social network worldwide and has social media face first. There are over 500 million Facebook users.
New infrastructure tools
Implement robust real-time Web services
static file serving
Facebook's markup language (FBML)
integration to the Facebook ecosystem
Social Data tags