Online or onsite, instructor-led live Brand Management training courses demonstrate through interactive discussion and hands-on practice the fundamentals and advanced topics of Brand Management.
Brand Management training is available as "online live training" or "onsite live training". Online live training (aka "remote live training") is carried out by way of an interactive, remote desktop. Onsite live Brand Management training can be carried out locally on customer premises in Lausanne or in NobleProg corporate training centers in Lausanne.
NobleProg -- Your Local Training Provider
Lausanne
Rue du Port-Franc 22, Lausanne, Switzerland, 1003
Overview
Our training facilities are located at Rue du Port-Franc 22 in Lausanne. Located on th...
Overview
Our training facilities are located at Rue du Port-Franc 22 in Lausanne. Located on the fourth floor of a well-kept office building, our premises offer enough space for successful training courses in the heart of Lausanne.
Directions
The NobleProg training facilities are located in the heart of downtown Lausanne, the centre of this vibrant city.
Parking
Cars can be parked in the area along Rue du Port-Franc and the nearby side streets, even if you may have to search for a moment. There is no charge for parking.
Local Amenities
Around the Rue du Port-Franc there are numerous small restaurants and shops where you can eat well and cheaply. There are also some hotels close by if you need accommodation for the training.
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
Audience
This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole
Format of the course
A combination of:
Facilitated Discussions
Slide Presentations
Exercises
By the end of the workshop, attendees will be able to:
Explain what “brand” is and how they can influence it
Understand the process for Change strategies and your company’s position within them
Detail the relevant principles underlying any change to a business
Realise the importance of Customer / Stakeholder relationships in the successful running of any business
Define the financial aspects of a business and of the delegates’ part of that business
Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
Understand marketing. Touch your customers´ feelings. Prepare your own plan.
Make your marketing and business in line with customer expectations and exceed them.
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Testimonials (1)
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
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